BACHELOR OF BUSINESS ADMINISTRATION
This isn't your typical bachelor's of business management degree program that expounds theories or rhetoric. The curriculum is purposeful and intended to support you and your professional and personal goals. We know you are busy. We know you have created your unique benchmarks of success and are on your own career path. We are here to help you acquire the academic knowledge and skills that will compliment and advance your career in business.
The BBA was especially designed to address skills and methods needed to launch a new enterprise, take over an existing business, or be a dynamic manager who can make a dramatic difference to the future of an entrepreneurial business endeavor.
Accounting
With accounting fundamentals under your belt, jump into the role of a real-world accountant by managing business risk and making effective decisions. Let us prepare you for in-depth processes that govern the tracking, verification, and evaluation of business resources.
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Digital Marketing
Explore how to use the "Four Ps of Marketing" in ecommerce, social networking, search engine marketing, user generated media, affiliate programs, and display advertising. Maximize Web presence through site development, evaluation, and improvements; public relations and media strategies; and user-generated communication channels while learning results-driven metrics and key performance indicators for direct and digital marketing.
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Finance
Dive into the world of financial and investment decisions. PIU teaches you how to capture available funding and realize investment opportunities. Help your clients forecast and manage growth by navigating the intricacies of financial institutions and markets.
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Marketing
It's time to break out of the box! Create superior results by discovering what influences marketing success, analyzing customer behavior, and designing specialized promotion techniques. Use bold marketing strategies with ethical principles and professional integrity.
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Real Estate Investment
Ready for the next step in your real estate career? Ride the tide of real estate change! Sharpen your skills for national, state, and local real estate laws. Let PIU's expertise elevate your knowledge about facility development and property management to secure a greater role in real estate enterprise.
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Small Business Management
Still working for someone else? Isn't it time to fire your boss and earn a business management bachelor's degree? Whether you are starting your own enterprise or looking to franchise, PIU provides a business management bachelor's degree that provides you with the knowledge of current marketing strategies and small business issues that can help you reach your goal.
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