Digital Marketing Certificate Program
The Certificate program in Digital Marketing familiarizes students with utilizing digital communication channels to attract and retain customers. Topics include Internet, mobile, and Short Message Service marketing vehicles as well as the application of the Four Ps of Marketing within the digital realm.
To earn the Certificate in Digital Marketing, students must complete 15 credit hours, as defined below, with a grade of “C” or better.
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| Course Number |
Course Title |
Course Description |
Credits |
| BUS 201 |
Intro to Environment Business |
Introduces the functional areas and fundamental terminology of business environments. Topics engage students in current small business events through information evaluation and problem solving to better comprehend the business world. |
3 |
| DMK 201 |
Digital Marketing |
Explores digital marketing including social networking, blogs, wikis, email, SMS and forums. Students learn to effectively evaluate each tactic and technology against marketing objectives and consumers, comparing benefits with associated costs and fees for each option. |
3 |
| DMK 203 |
Media Effectiveness and Measurement |
Explores digital marketing methods including Web site development, ecommerce channels, email, social, online advertising and mobile platform communication campaigns. Students entering the Digital Marketing certificate program compare and contrast these methods with measurement techniques of other non-digital marketing efforts and understand key performance indicators for each channel. Students strategize profit models, cost/benefit analysis, return-on-investment measurement, brand influence, share of voice and consumer sentiment measurement. |
3 |
| DMK 301 |
Online Social Behavior and Persuasion |
Examines the role of the Internet, email, and mobile platforms in viral communications and the impact that role has on content creation and syndication, public relations, publicity, and marketing communications. Identifies digital mores shaping one-to-one and one-to-many communications and the effect of those mores on demographic and psychographic segments globally. Students explore the creation and dissemination of content and materials via web-, social-, mobile- and email-media methods. |
3 |
| DMK 299 |
Digital Marketing Project |
Integrates major concepts and skills within the Digital Marketing emphasis. Students explore digital marketing principles in an existing enterprise or establishment. |
3 |
Total Digital Marketing Certificate Program - 15
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