Certificate in Marketing
The Certificate in Marketing provides an overview of key marketing concepts. Students will learn how to develop marketing plans and strategies, apply the marketing mix, and develop strong customer relationships. Advertising goals, advertising strategies, and methods of personal selling will also be covered. Throughout the Certificate in Marketing program, an emphasis is placed on the practical and actionable understanding of marketing principles for small business ventures.
To earn the Certificate in Marketing, students must complete 15 credit hours, as defined below, with a grade of “C” or better.
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| Course Number |
Course Title |
Course Description |
Credits |
| BUS 201 |
Intro to Environment of Business |
Introduces the functional areas and fundamental terminology of business environments. Topics engage students in current small business events through information evaluation and problem solving to better comprehend the business world. |
3 |
| MKT 201 |
Advertising |
Surveys the role, strategies, media, and creative elements of advertising in the U.S. Students distinguish the goals of advertising from those of public relations. |
3 |
| MKT 203 |
Personal Selling |
Covers psychology, sales knowledge, and communication procedures for establishing effective customer-product/service alignment. Students investigate partner relationships that support entrepreneurship. |
3 |
| MKT 301 |
Marketing |
Addresses the components and principles of marketing plans, strategies, and processes. The course distinguishes elements of the marketing mix and types of communication involved in recruiting and retaining a stable customer base. |
3 |
| MKT 299 |
Marketing Project |
Integrates major concepts and skills within the marketing emphasis. Students explore marketing principles in an existing enterprise or establishment. |
3 |
Total Marketing Certificate - 15
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